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UPDATE: Based on guidance from public health and city officials, and with the safety of our fans and staff in mind, the NFL is using a reservation system for access into the Super Bowl Experience at Julian B. Lane Park. As of January 26, all of those reservations have been reserved and there are no additional time slots available. If you successfully made a reservation, please confirm that you have the OnePass app downloaded and that all members of your party have registered before you arrive for your session. For those who did not secure reservations for Julian B. Lane, we invite you to come down to the Tampa Riverwalk and explore everything it has to offer, including Curtis Hixon Park, Technology Village, Armature Works, and MORE. For a full list of everything along the Tampa Riverwalk, click HERE

Super Bowl Experience presented by Lowe's

Super Bowl Experience presented by Lowe's is free to the public and does not require a ticket, however, each guest must download the NFL OnePass App in order to enter all parks. Julian B. Lane Park will require a pre-registered time slot, while both Curtis Hixon Park and Technology Village are on a first-come, first-serve basis. For more information, visit

To celebrate the history of the NFL, Super Bowl Experience will offer fans the opportunity to virtually meet & greet with current NFL players and Legends, participate in games, and shop merchandise from NFL Shop presented by Visa. Super Bowl Experience will also feature photos with the Vince Lombardi Trophy, a 40-yard dash and vertical jump against NFL players on LED screens, and a Super Bowl rings display showcasing all 54 Super Bowl rings! 

Super Bowl Experience presented by Lowe’s is located in multiple parks along the Tampa Riverwalk. Click here for Super Bowl Experience attractions, and here for Super Bowl Experience FAQ's. 

  • Julian B. Lane Park: 1001 North Boulevard Tampa, FL 33606 (OnePass App and Reservation Required)
  • Curtis Hixon Park: 600 Ashley Blvd. Tampa, FL 33602 (OnePass App Required - Reservation not needed)
  • Technology Village: 101 E. Whiting Tampa, FL 33602 (OnePass App Required - Reservation not needed)
Additional Park Information

Curtis Hixon Waterfront Park:

Curtis Hixon Waterfront Park will come alive as a mix of local music and artistic talent entertain throughout Super Bowl LV Week! Rock out in the park with DJ performances, take a selfie with one of the photo experiences, shop merchandise from NFL Shop presented by Visa, visit local Tampa sponsorship activations and top it all off at one of the craft beer bars!

Technology Village:

Located along the heart of the Tampa Riverwalk, Technology Village will pop with interactive elements and a mix of entertainment throughout the week. Grab a seat and recharge at a solar-powered pavilion, fuel up on delicious, locally sourced food, and shop merchandise from NFL Shop presented by Visa. Also, be sure to visit the Vist Tampa Bay and Visit St. Pete Clearwater booth beginning Jan. 29! 

For more information and a complete schedule of events for Super Bowl Experience Presented by Lowe’s visit and download the NFL OnePass app. For the NFL OnePass App, all three parks require One Pass to enter, but only JBL requires a pre-assigned time slot.

Register For The NFL OnePass App

For entrance to Super Bowl Experience Presented by Lowe's, fans will need to register for the NFL OnePass app and book a session time. Additionally, fans should bring their favorite face covering and prepare to maintain at least 6 feet of physical distance from others. For more information on Health & Safety protocols, see here

If the session date/time that you are looking for is not available, there will be a standby queue available for walk-up fans at Julian B. Lane, but fans will still need OnePass to access. Please note that there is limited capacity to Super Bowl Experience, so entry is not guaranteed. For fans without a smartphone, Technology Managers will be at the exterior of Julian B. Lane to assist.

Super Bowl Experience Hours of Operations

  • ​Friday, January 29, 2021: 5:00 PM- 10:00 PM
  • Saturday, January 30, 2021: 10:00 AM - 10:00 PM
  • Sunday, January 31, 2021: 10:00 AM - 8:00 PM ​
  • Monday, February 1, 2021: CLOSED ​
  • Tuesday, February 2, 2021 : CLOSED
  • Wednesday, February 3, 2021: 3:00 PM - 10:00 PM​
  • Thursday, February 4, 2021: 3:00 PM - 10:00 PM
  • Friday, February 5, 2021 : 10:00 AM - 10:00 PM
  • Saturday, February 6, 2021: 10:00 AM - 10:00 PM

Super Bowl Experience Digital Autograph Sessions

Don't miss out on your chance to receive personalized digital autographs from NFL stars past and present, courtesy of Panini. Download the NFL OnePass app to register for events then request autographs from our list of participating players.

How it works: 

  • Download the NFL One Pass app and register/log-in
  • Click on the Virtual Autograph Tile
  • Select the player(s) you'd like to receive an autograph from
  • Select the Panini Card you want autographed and add a custom message
  • Receive your signed photo via the NFL One Pass app

Additional Critical Information

Please feel free to email with any other specific questions not listed above regarding the Super Bowl Experience.

Beginning January 22nd from 8am-6pm, the NFL will have a customer service representative available by calling 1-813-414-5599 or by emailing Also, the City of Tampa has a special event text service now in place  - Text SBLV to 888-777 for important event information and updates sent directly to your phone.