Ken Elder is the Vice President of Partnerships for the Tampa Bay Super Bowl LV Host Committee.
Ken has an impressive 30-plus year track record in revenue stream management and production. In the last four-plus years, he has served as the President of Elder Sports Marketing where his projects include assisting Super Bowl Host Committees with revenue generation and sponsorship activation. Ken has been responsible for the revenue management and generation for eight Super Bowl Host Committees, starting in 2001 with the Tampa Bay Super Bowl Committee. Before joining the Tampa Bay Super Bowl LV Host Committee efforts, he assisted the Minnesota Super Bowl Host Committee in revenue generation for the 2018 Super Bowl.
Ken also served on the initial College Football Playoff staff serving as Senior Director of Marketing and Strategic Partnerships in Irving, Texas. He continues to be a part of the College Football Playoff team serving as a sales consultant for the past four years.
Ken also has an extensive background working with collegiate rights holders and in College Athletics Administration. He has served as General Manager of the Hurricane Radio Network, as well as an account manager with the Florida Gator Network. He also served as a Senior Associate Athletic Director at the University of North Carolina Asheville.