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Tampa Bay Super Bowl LV Host Committee and NFL Announce Super Bowl Experience Plans, Forever 55, and New Host Committee Strategic Partners

Tampa Bay Super Bowl LV Host Committee and NFL Announce Super Bowl Experience Plans, Forever 55, and New Host Committee Strategic Partners
Tampa, FL – In just under 200 days, Super Bowl LV will make its way to Tampa Bay for the fifth time. As one of the signature events surrounding Super Bowl LV in Tampa Bay, Super Bowl Experience presented by Lowe’s, will be free and open to the public beginning Friday, January 29 and will span 2.7 miles, including the Tampa Riverwalk. The event will take place within waterfront parks along the Riverwalk and feature concerts, food and beverage, sponsor activations, NFL Shop presented by Visa and more. Super Bowl LV will be the first time that Super Bowl Experience will be free for all attendees and produced jointly by the NFL and Tampa Bay Super Bowl LV Host Committee.
Julian B. Lane Park will house the NFL’s free football theme park celebrating Super Bowl LV. Fans will have the opportunity to collect Player and Legend autographs, take photos with the Vince Lombardi Trophy and immerse themselves in a variety of exhibits and interactive games. Fans will also be able to enjoy the youth-focused Play 60 Zone and other family-friendly activities throughout Super Bowl Experience.
“We look forward to working with the Tampa Bay Host Committee on creating memorable moments that will celebrate Super Bowl LV and bring the community of Tampa together in a safe and meaningful way,” said Peter O’Reilly, NFL Executive Vice President of Club Business and League Events. “We are working hard to ensure all activities during Super Bowl LV week will adhere to the latest public safety guidelines set by medical and public health officials, as safety is our number one priority.”
Other parks along the Riverwalk will feature a variety of experiential opportunities including local food and beverage, music and entertainment, health and fitness activities, activation zones, and more. The Riverwalk will transform into a Super Bowl amusement park showcasing the destination’s culture and experiences of Tampa Bay.
“Although these last five months have presented us with unprecedented challenges, our partnership with the NFL has never been stronger and we are ready for the opportunity to host the most important Super Bowl of our lifetime,” said Rob Higgins, President/CEO, Tampa Bay Super Bowl LV Host Committee. “We are thrilled to be able to officially announce our blended-model, Super Bowl Experience in tandem with our friends at the NFL, in addition to our primary social legacy initiative, Forever 55, along with new host committee strategic partners today. We look forward to showcasing our hometown’s incredible growth, unwavering resiliency and very bright future through our community’s host movement leading up to and during Super Bowl LV on February 7th, 2021. We are confident that the positive impacts of this event will be felt in our community for many years to come.”
More details about Super Bowl Experience and how to reserve free tickets will be announced at a later date. Fans can sign up to receive updates on the latest Super Bowl information at
All NFL activities during Super Bowl week in Tampa Bay will adhere to the latest public safety guidelines set by medical and public health officials, as well as operate in full compliance all local and federal government regulations.
In addition, the Tampa Bay Super Bowl LV Host Committee, in conjunction with the National Football League (NFL), community and civic partners, is pleased to unveil “Forever 55,” the local host committee’s primary social legacy initiative. The economic impact of hosting the Super Bowl is clearly significant, but it is the Super Bowl’s social impact that will leave an eternal legacy, one that will provide transformative changes for years to come. Forever 55 includes a $2 million investment by the local Host Committee and the NFL, via the NFL Foundation, focusing on pillars that best reflect the needs in the Tampa Bay community. These pillars; early childhood education, food insecurity, families, health and wellness, sustainability, and systemic justice represent our commitment to moving our community Forward. Forever. Together.
“Forever 55” will focus on key pillars that best reflect the needs of our community:
  • First 1000 Days – Early Childhood Education
  • Fuel – Food Insecurity
  • Families – At-Risk, Unsheltered and Veteran
  • Fitness – Health and Wellness
  • Future – Sustainability
  • Further – Systemic Justice
“To me, the Super Bowl provides an amazing platform on the grandest of stages, to leave an everlasting impact on our community long after the confetti settles,” said Derrick Brooks, Co-Chairman of the Tampa Bay Super Bowl LV Host Committee. “Along with the NFL, we are committed to playing an active role in inspiring and creating significant change.”
“The Tampa Bay Buccaneers Foundation and the Glazer Vision Foundation strive for equality in education, gender, and social justice. This community is part of the fabric of our identity and we are committed to supporting families and children throughout Tampa Bay,” said Darcie Glazer Kassewitz, Owner/President, Tampa Bay Buccaneers Foundation & Glazer Family Foundation. “We look forward to partnering with the NFL and the Host Committee on legacy programming that will create a lasting and positive impact in the Tampa Bay region for years to come."
While support from both the NFL and the local hosting efforts is crucial to the success of Super Bowl week, the backing from the local community is vital. The Tampa Bay LV Host Committee announced today two new founding partners in Ashley HomeStore and ReliaQuest, both headquartered here locally in Tampa, FL.
“Hosting the biggest game on the grandest of stages requires an enormous amount of local support from both the public and private sector, and our community partners have proven time and time again that they will do everything in their power to prove that major events in our community are a huge success,” said Will Weatherford, Co-Chair of the Super Bowl LV Host Committee. “There are many opportunities for the local business community to engage and support our hosting effort and I’m proud to share that the private sector has stepped up in a big way, with two new strategic partners being announced today, Ashley HomeStore and ReliaQuest.”
Ashley HomeStore’s vision and commitment to the community coincides with Tampa Bay and the Super Bowl Host Committee’s: “Getting Better – Together.” Ashley HomeStore has big plans to continue bringing the love of HOME to Tampa – including ongoing efforts to enrich their communities and reduce their energy footprint. The Ashley team looks forward to an amazing event and showcasing the beautiful community of Tampa Bay through private events, a footprint at Super Bowl Experience, and so much more.
“Ashley HomeStore is so excited to be part of the host committee for Super Bowl LV. This event not only brings excitement to our city, but it also has a positive economic impact on the Tampa community,” said Todd Wanek, President & CEO, Ashley Furniture Industries, Inc. “We look forward to showcasing our home, the city of Tampa, and bringing the love of home to all our guests.”
ReliaQuest is a cyber security technology company trusted by the world’s leading brands. ReliaQuest will become the official cybersecurity partner of the Tampa Bay Super Bowl LV Host Committee. This is the first time a host city has had a cyber security subcommittee and ReliaQuest will chair it. ReliaQuest will secure the overall event from a command center located inside the Super Bowl Experience leveraging its SaaS security platform GreyMatter to monitor the environment in real-time. In addition to this designation, ReliaQuest will help enhance the Community Ambassador Program, the host committee’s volunteer initiative by securing the software site and workforce data collected during the application process. The partnership will include increased visibility into potential threats and collaboration to increase the strength of its controls.
“ReliaQuest is extremely excited to be the official cybersecurity partner of the Tampa Bay Super Bowl LV Host Committee and chair its cyber security subcommittee, helping to secure this world-class event,” exclaimed Brian Murphy, CEO and Founder of ReliaQuest. “We are excited about the opportunity that a Super Bowl brings to the Tampa Bay area, not just for our companies, our businesses, and the local economic impact, but also to introduce the world to how great it is to live, work, and grow businesses here in Tampa Bay. We can’t wait to get to work and continue the process.”
For more information on the local host effort for Super Bowl LV, please visit the Tampa Bay Super Bowl LV Host Committee’s official website at

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